Evgenia Lesnikova
AIDS center
Brief
This project was devoted to a topic that is quite difficult to disclose.
Representatives of the center told us a lot of restrictions and features that should be taken into account when working on a project. Many moral, ethical, technical, biological, virological, terminological subtleties.
This project was devoted to a topic that is quite difficult to disclose.
Representatives of the center told us a lot of restrictions and features that should be taken into account when working on a project. Many moral, ethical, technical, biological, virological, terminological subtleties.
To be honest, I have never worked with such sharp and delicate topics before. However, it is important to try to work with such queries as well.
First ideas: to show the testing process through everyday life and through "What could be done like that". In the form of instructions and demos, show the environment and friendliness of the AIDS center and show how easy and fast the test can be.
Presentation and animatic
My main reference is the animated series Midnight Gossip. A world where strange things are commonplace and are perceived as normal. You can see virtually what awaits you before you get into one of the worlds.
Midnight Gossip
Key ideas for development.
1 - Left.
Life can be controlled through the control panel. The control panel is associated with a list of tasks - routine - everyday life - something familiar - the norm.
2 - On right.
The control panel is associated with the demo version, preview.
1 - Left.
Life can be controlled through the control panel. The control panel is associated with a list of tasks - routine - everyday life - something familiar - the norm.
2 - On right.
The control panel is associated with the demo version, preview.
Idea: make 3 short videos
1 Day planning - selection and setting of routine tasks. To show that testing is something like going to the gym, brushing your teeth is a normal part of life.
1 Day planning - selection and setting of routine tasks. To show that testing is something like going to the gym, brushing your teeth is a normal part of life.
2 View test demo
Here, from the calendar, click on the task and fall into the demo view.
Here, from the calendar, click on the task and fall into the demo view.
3 Viewing a demo version of a planned date
Animatic
Comments
- Very stretched opening and animatic timing seems long
- Negative testing goodbye does not mean a 100th guarantee of a result, the test is best done after contact and for reliability 3 months after.
- It is possible to show in the calendar that testing is set up as a regular event.
- Video format - where it will be used. Think about a more suitable one, for example, for IG.
After the first presentation, I decided to simplify the video.
- Make videos even shorter.
- Change format to square for IG.
- And make the message more concise and concise.
This is a simple story that shows a man tired of work. During the break, he dreams:
- First about love
- Then about sex
- Then about confidence (it means self-confidence).
The final animation: link